CONFESSION: I am most likely the least tech-savvy person you know. I really do get overwhelmed with the whole website/leadmagnet/pixel/SEO THANG. Do you relate?
So when my client charged me with the responsibility of optimizing his website, I nearly LOL’d…BUT instead – being the consummate professional I am, I said YES, I’ve got this!
And THEN I had a little meltdown to myself just like every other normal person.
But I’m resourceful, so I found a couple of genius humans who’d be able to help me with design & technical aspects I’m useless at. YAY for outsourcing! And then I set about doing what I’m great at – language products in an appealing way AKA – SALES!
The result is…
Time On Site went from 0.37s…to 2.04mins
HOW DID I DO IT?
I turned language up-side down…
You see, lots of people make the mistake of WHAT-ing all over the place. On the home page originally was a list of WHAT they do…it looked like this….
Managed Services | Managed Voice | Managed IT | Managed Security | Managed Devices | Managed Networking | Testimonials
But who really cares about that? Except the IT Professional on the other side…most of their clients are not IT Professionals so…in fact…most of their clients don’t care about WHAT they do.
BUT Clients do care about the results they get from what you do…so I changed it to
Flexible Workforce
Increased Productivity
Peace of Mind
Fast. Transparent.
Cost Savings
Time Savings.
Our Client Experiences
And guess what – it worked! An immediate spike in the analytics from 0.37s to 2.04min…more than 3 times longer!
What does that tell me?
They are engaged with HOW my client can help them…they WANT to read more, they are curious and learning about my client. It is the beginning of a conversation!
There’s lot’s more to do to optimize the site. And thank-fully I have genius professionals working on the techy stuff. BUT you can have aalllll the techy stuff working, and still not engage your clients because you are not language your product or service in a way that inspires them to hang around and get to know you.
I’d love to know your thoughts and experiences with this – how is it working for you?
Like Share & comment
Leave a Reply